The principle behind Impact Farming is that investors are joining a venture – they are essentially crowd funding a business initiative. As such the crop produced is looked at as a whole and then divided up by the number of assets the investors own. So, if your blueberry bush turns out to be a dud, you will still earn the average of that farm. Different farms and sites will produce slightly different yields. As one site is sold out, new ones will be added to the platform. Asset owners will therefore be able to diversify their portfolios over time.